Posters
Here are all the posters used in the study. Click each one to find out more!Starting Board
Various semi-permanent fixtures on most bulletin boards on campus.Winter Session

A common sight on every bulletin board throughout the fall semester. This poster took up a large portion of the top right corner and was 11x17 in, rather than the letter sized 8x11.5 in.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 1 | 0 |
Mostly Visible | 0 | 1 |
Partially Visible | 2 | 2 |
Mostly Covered | 1 | 1 |
Completely Covered | 0 | 0 |
Rizz

Social media apps designed specifically for college campuses have been taking off recently (as of Fall 2023). This poster mimics this sort of low-effort advertising that is commonplace on these boards.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 0 | 0 |
Mostly Visible | 2 | 0 |
Partially Visible | 0 | 1 |
Mostly Covered | 0 | 1 |
Completely Covered | 2 | 2 |
Greek Week

At the beginning of the semester, fraternities and sororities post rush calendars, with a list of events that span over a month or more. Although most rush calendars take the form of a literal calendar, this one is a little more generic looking, maybe to make it stand out less?
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 0 | 0 |
Mostly Visible | 3 | 1 |
Partially Visible | 0 | 2 |
Mostly Covered | 1 | 1 |
Completely Covered | 0 | 0 |
NJIT Intramurals

A basic schedule for intramural sports, usually posted in Campus Center and the Wellness and Events Center, and rarely found in the academic buildings.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 0 | 0 |
Mostly Visible | 1 | 0 |
Partially Visible | 0 | 1 |
Mostly Covered | 3 | 2 |
Completely Covered | 0 | 1 |
Scenario 1
An assortment of different subject matters and designs, with a few intentionally designed posters in the mix.Drawing Contest

A drawing contest advertisement, commonplace in Weston Hall near the School of Architecture and Design.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 2 | 2 |
Mostly Visible | 2 | 1 |
Partially Visible | 0 | 1 |
Mostly Covered | 0 | 0 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 10, 5, 10, 12 | |
Times Moved | 0 |
Fun Fact
Two participants used this poster to cover the Winter Session Poster.
Game Jam

The Game Developer's Association's monthly game jam, commonly found in the Guttenburg Information Technology Center as well as scattered around campus. Note the very large container of game jam in the center.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 0 | 0 |
Mostly Visible | 2 | 1 |
Partially Visible | 2 | 3 |
Mostly Covered | 0 | 0 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 6, 4, 7, 6 | |
Times Moved | 2 |
Fun Fact
The two partial covers in Scenario 1 covered the exact same part of the poster, the top half.
Goblin Simulator

Intentionally designed to have very little content and low effort. This extreme outlier was very controversial among participants, all of them having separate thoughts it.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 0 | 0 |
Mostly Visible | 2 | 1 |
Partially Visible | 1 | 0 |
Mostly Covered | 0 | 1 |
Completely Covered | 1 | 2 |
Placing | ||
Initial Place Order | 1, 9, 1, 2 | |
Times Moved | 1 |
Fun Fact
Extremely divisive poster, which we went into detail on in the report.
We Need a Graphic Designer

A low effort advertisement containing no contact information or any way to contact who is looking for this graphic designer.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 2 | 0 |
Mostly Visible | 2 | 0 |
Partially Visible | 0 | 1 |
Mostly Covered | 0 | 2 |
Completely Covered | 0 | 1 |
Placing | ||
Initial Place Order | 9, 10, 6, 3 | |
Times Moved | 1 |
Fun Fact
Although left visible in Scenario 1, every participant decided to cover it up in Scenario 2.
MUSA Bingo Night

One of two bingo night posters here. The central graphic takes up the most space in the center, while the important information is surrounding it.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 3 | 3 |
Mostly Visible | 0 | 0 |
Partially Visible | 1 | 1 |
Mostly Covered | 0 | 0 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 4, 8, 4, 15 | |
Times Moved | 0 |
Fun Fact
No one covered any part of this poster in Scenario 2, unlike the SACK Bingo which was sacrificed in most Scenario 2s. This was the most visible poster from Scenario 1 at the end of Scenario 2.
Origami Night

A smaller club trying to gain traction within their niche.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 3 | 2 |
Mostly Visible | 1 | 1 |
Partially Visible | 0 | 1 |
Mostly Covered | 0 | 0 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 13, 12, 3, 4 | |
Times Moved | 0 |
Fun Fact
Origami is the Japanese word for folding paper. This poster was very inoffensive and middle of the road for most participants, with no one commenting on it but still leaving it visible.
Pizzapalooza

The radio club's signature event. The psychedelic background stands out from the background, and FREE PIZZA is more than enough to attract attendees.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 1 | 1 |
Mostly Visible | 3 | 1 |
Partially Visible | 0 | 1 |
Mostly Covered | 0 | 1 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 5, 6, 16, 10 | |
Times Moved | 0 |
Fun Fact
Three participants partially covered up the right third of the poster in Scenario 1.
Quilt Show

A medium sized club showing off their hobby with a signature event.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 1 | 0 |
Mostly Visible | 2 | 2 |
Partially Visible | 0 | 1 |
Mostly Covered | 1 | 1 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 7, 14, 14, 9 | |
Times Moved | 0 |
Fun Fact
The top or bottom row of patterns were covered up three times by the end of Scenario 2.
Risen

A subtly religious poster that seems to be omnipresent in some form on campus. Unlike most event ads, the event here recurs weekly.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 0 | 0 |
Mostly Visible | 1 | 0 |
Partially Visible | 1 | 1 |
Mostly Covered | 1 | 2 |
Completely Covered | 1 | 1 |
Placing | ||
Initial Place Order | 12, 11, 9, 8 | |
Times Moved | 2 |
Fun Fact
One participant covered up everything except the small text at the top, which I chose to categorize as "Mostly Covered".
SACK Bingo Night

One of two bingo night posters here. This one is more obviously bingo related.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 1 | 0 |
Mostly Visible | 2 | 0 |
Partially Visible | 1 | 0 |
Mostly Covered | 0 | 3 |
Completely Covered | 0 | 1 |
Placing | ||
Initial Place Order | 11, 7, 15, 7 | |
Times Moved | 2 |
Fun Fact
SACK is a riff on NJIT's Student Activity Council. Also this poster went from mostly visible to mostly hidden from Scenario 1 to Scenario 2, unlike the MUSA Bingo Poster.
NJIT Technical Clubs Meet & Greet

Despite being commonly found in all academic buildings, the technical clubs meet & greet historically has had a hard time gathering attendees.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 3 | 1 |
Mostly Visible | 1 | 1 |
Partially Visible | 0 | 2 |
Mostly Covered | 0 | 0 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 8, 2, 13, 11 | |
Times Moved | 0 |
Fun Fact
The left half, right half, and top half were each covered up once, showing that no one could agree on what the core information on the poster was.
Summer Tutoring

While this poster may look very official, it is actually an advertisment for an online tutoring service.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 1 | 0 |
Mostly Visible | 1 | 2 |
Partially Visible | 2 | 2 |
Mostly Covered | 0 | 0 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 3, 1, 8, 13 | |
Times Moved | 1 |
Fun Fact
Strangely, the title and text were covered up more often than the corporate graphic.
VCS Workshop

Posted all over the Guttenburg Information Technology Center, this workshop teaches students Git basics. Its unique vertically oriented design caused some confusion when being placed.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 2 | 1 |
Mostly Visible | 2 | 1 |
Partially Visible | 0 | 2 |
Mostly Covered | 0 | 1 |
Completely Covered | 0 | 0 |
Placing | ||
Initial Place Order | 14, 13, 5, 1 | |
Times Moved | 3 |
Fun Fact
Three different participants were indisive on where to place this poster. The positioning of core information in a central column forced most participants to rethink their workflow.
When Two Become One

Commonly posted in Campus Center, this poster advertises a weekly radio show of some sort. Due to a printing error, the poster had a very significant white space boarder.
Stats:
Visibility | Scenario 1 - | > Scenario 2 |
---|---|---|
Completely Visible | 0 | 0 |
Mostly Visible | 3 | 2 |
Partially Visible | 0 | 0 |
Mostly Covered | 1 | 1 |
Completely Covered | 0 | 1 |
Placing | ||
Initial Place Order | 14, 13, 5, 1 | |
Times Moved | 2 |
Fun Fact
Unsurprisingly, people tended up to cover up the white border by overlapping other posters on top of this one.
Scenario 2
Specific or divisive content meant to force participants to make a choice with their space.ACM's Last GBM

The end of semester meeting for the Association for Computing Machinery, aimed at those already aware of the club's function.
Stats:
Visibility | Scenario 2 |
---|---|
Completely Visible | 1 |
Mostly Visible | 1 |
Partially Visible | 1 |
Mostly Covered | 1 |
Completely Covered | 0 |
Placing | |
Initial Place Order | 1, 1, 1, 3 |
Times Moved | 0 |
Fun Fact
The first placed poster from Scenario 2 also ended up being the one most likely to be covered up.
Join Our Debate Club

A recruitment poster for a controversial new club on campus.
Stats:
Visibility | Scenario 2 |
---|---|
Completely Visible | 2 |
Mostly Visible | 1 |
Partially Visible | 0 |
Mostly Covered | 1 |
Completely Covered | 0 |
Placing | |
Initial Place Order | 2, 2, 2, 1 |
Times Moved | 0 |
Fun Fact
One participant almost completely hid this poster by tucking it under a poster from Scenario 1.
Holiday Scavenger Hunt

A winter themed destress event, perfect for NJIT's student population.
Stats:
Visibility | Scenario 2 |
---|---|
Completely Visible | 3 |
Mostly Visible | 1 |
Partially Visible | 0 |
Mostly Covered | 0 |
Completely Covered | 0 |
Placing | |
Initial Place Order | 4, 3, 3, 2 |
Times Moved | 0 |
Fun Fact
An almost complete sweep in visibility as nearly the entire poster is visible on all boards.
Critical Languages Research Fellowship Application

Recruitment for a fellowship. Because of the extreme specificity and the requirement to study abroad, only a few students would even be eligible.
Stats:
Visibility | Scenario 2 |
---|---|
Completely Visible | 2 |
Mostly Visible | 0 |
Partially Visible | 2 |
Mostly Covered | 0 |
Completely Covered | 0 |
Placing | |
Initial Place Order | 5, 4, 5, 4 |
Times Moved | 0 |
Fun Fact
Both participants who partially covered tucked the top half of the poster underneath a previously placed poster, leaving the main text visible.
Union News

Union demonstrations have become more and more commonplace at NJIT during Fall 2023. News of the when the next demonstration is spreads quickly.
Stats:
Visibility | Scenario 2 |
---|---|
Completely Visible | 2 |
Mostly Visible | 1 |
Partially Visible | 1 |
Mostly Covered | 0 |
Completely Covered | 0 |
Placing | |
Initial Place Order | 3, 5, 5, 5 |
Times Moved | 0 |
Fun Fact
In the real world, these are posted not only on bulletin boards, but taped to random walls, doors, and any flat vertical surface.